Computer sales plummet 10% in just three months as buyers switch to tablets
Experts predict sales of tablets including the iPad, Samsung Galaxy, Google Nexus 7 and Kindle Fire will overtake computers by 2015
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Tablets are giving computer giants a headache as buyers are ditching PCs in favour of the hand-held devices.
Demand tumbled by almost 11% in the last three months, hitting sales of big names such as Dell, Acer and HP.
The worst decline was in Europe, Asia and the Middle East where sales plummeted by 16.8% as the popularity of tablets soared.
Experts predict sales of tablets including the iPad, Samsung Galaxy, Google Nexus 7 and Kindle Fire will overtake computers by 2015.
Global demand for tablets is expected to rocket by 45% from this year and hit 332.4 million in 2015, compared with an estimated 322.7 million for PCs.
Figures from analysts Gartner today revealed Acer took the biggest hit globally in the last three months with sales diving by 35%, Asus was down by 20% and Dell by almost 4%.
Mikako Kitagawa, principal analyst at Gartner said: “In emerging markets, inexpensive tablets have become the first computing device for many people, who at best are deferring the purchase of a PC.”
Lenovo topped the PC leaderboard with 12.75 million sales world wide, followed by HP with 12.4 million and Dell was third with almost 9 million between April and June.
Jay Chou, a senior analyst at IDC Worldwide PC Tracker said the industry needed to pimp-up PCs to take on the tablets - or face another slump.
“A lot still needs to be done in launching attractive products and addressing competition from devices like tablets,” he said.
Analysts at IDC said as tablet price wars bring the cost down, internet users will switch from buying new PCs to the increasingly smaller, handheld devices which could hit sales of 410 million worldwide by 2017.
One said: “Many users are realising that everyday computing, such as accessing the Web, connecting to social media, sending e-mails, as well as using a variety of apps, doesn’t require a lot of computing power or local storage.
“Instead, they are putting a premium on access from a variety of smaller devices.”
Lenovo 12,755,068 12,677,265
HP 13,028,822 12,402,887
Dell 9,349,171 8,984,634
Acer Group 9,743,663 6,305,000
Asus 5,772,043 4,590,07
Others 34,675,824 31,041,13
Demand tumbled by almost 11% in the last three months, hitting sales of big names such as Dell, Acer and HP.
The worst decline was in Europe, Asia and the Middle East where sales plummeted by 16.8% as the popularity of tablets soared.
Experts predict sales of tablets including the iPad, Samsung Galaxy, Google Nexus 7 and Kindle Fire will overtake computers by 2015.
Global demand for tablets is expected to rocket by 45% from this year and hit 332.4 million in 2015, compared with an estimated 322.7 million for PCs.
Figures from analysts Gartner today revealed Acer took the biggest hit globally in the last three months with sales diving by 35%, Asus was down by 20% and Dell by almost 4%.
Mikako Kitagawa, principal analyst at Gartner said: “In emerging markets, inexpensive tablets have become the first computing device for many people, who at best are deferring the purchase of a PC.”
Lenovo topped the PC leaderboard with 12.75 million sales world wide, followed by HP with 12.4 million and Dell was third with almost 9 million between April and June.
Jay Chou, a senior analyst at IDC Worldwide PC Tracker said the industry needed to pimp-up PCs to take on the tablets - or face another slump.
“A lot still needs to be done in launching attractive products and addressing competition from devices like tablets,” he said.
Analysts at IDC said as tablet price wars bring the cost down, internet users will switch from buying new PCs to the increasingly smaller, handheld devices which could hit sales of 410 million worldwide by 2017.
One said: “Many users are realising that everyday computing, such as accessing the Web, connecting to social media, sending e-mails, as well as using a variety of apps, doesn’t require a lot of computing power or local storage.
“Instead, they are putting a premium on access from a variety of smaller devices.”
Decline of PCs
Company April to June 2012 April to June 2013Lenovo 12,755,068 12,677,265
HP 13,028,822 12,402,887
Dell 9,349,171 8,984,634
Acer Group 9,743,663 6,305,000
Asus 5,772,043 4,590,07
Others 34,675,824 31,041,13
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